Bettina Cassegrain, HLB Technical Director & Advisor discusses the need to improving communication to attracting new talent

19 Oct 2017
Bettina Cassegrain, HLB Technical Director & Advisor discusses the need to improving communication to attracting new talent

Our Technical Director & Advisor, Bettina Cassegrain spoke to the International Federation of Accountants about the need to improve the communication the industry does in order to attract young talent.

Bettina explains how young people today want to understand not only what the accountancy profession does but what it stands for. We need to communicate our values and bring forward the notion that the accountancy profession is an integral part of doing business. We need to make it clear that the role we play is ultimately for the greater good. 

View the interview here

 

 

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